(PRESS RELEASE) ROCHESTER, N.Y. — As families across the U.S. prepare for the new school year, CooperVision is urging parents to make children’s eye health a back-to-school priority through a nationwide myopia awareness campaign, new educational resources through The Myopia Collective, and limited-time rebates on eligible products. These initiatives are designed to meet caregivers and eye care professionals (ECPs) where they are—online, in-office, and in the community—delivering timely education, practical tools, and meaningful support during one of the most critical moments in a child’s vision journey.
“The back-to-school season is an exciting time for kids and parents alike, filled with fresh starts, new routines, and big expectations,” said Michele Andrews, OD, Vice President, Marketing and Professional Affairs, Americas, CooperVision. “Clear vision plays a vital role in a child’s ability to learn and thrive in the classroom, yet it’s often overlooked. We want to make it easier for families and ECPs to take action.”
Continuing its leadership in myopia management, CooperVision launched its fifth consecutive advocacy initiative, “MiSight Today. Anything Tomorrow.” The campaign is designed to empower parents with the knowledge and tools to not only correct their child’s myopia, but also take steps to help slow its progression with MiSight 1 day, the first and only FDA-approved soft contact lens proven to slow the progression of myopia in children, aged 8-12 at the initiation of treatment. The effort emphasizes the importance of scheduling a comprehensive eye exam before the school year begins, and is backed by strategic media investments and content partnerships in key markets.
In addition, The Myopia Collective — CooperVision’s education and advocacy initiative developed in partnership with the American Optometric Association—has expanded its free resources for ECPs. New materials include educational tools for children and parents, in-practice communication aids, and a Myopia Fact Sheet now translated into multiple languages to help reach even more families.
To provide further support this time of year, CooperVision is offering limited-time rebates on a range of eligible products. These offers are designed to make it easier for parents to prioritize their children’s vision care and ensure they start the school year seeing clearly.
“We’re committed to supporting parents and ECPs with the resources they need, not just during the back-to-school season, but all year long. Together, we can help more kids see the world clearly today and protect their eyesight for the future,” said Dr. Andrews.
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To learn more, visit www.CooperVision.com.
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