Enhancing public health-oriented travel services: an integrated framework combining FAHP, Kano model, and UTAUT2
The valid survey responses comprised 41.8% male and 58.2% female participants (see Table 1). Age distribution revealed: 5.5% under 18 years, 32.7% aged 18–26, 23.0% aged 27–36, 18.2% aged 36–44,…